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This research project's objective was to analyse the use of retro style in São Paulo, specifically in two places: the restaurant
Lanchonete da Cidade and the beauty salon Retro Hair. A comparison is made between the visual language adopted by both establishments and graphic design in São Paulo in the 1950s. The study was conducted through bibliographical research and field observation, as well as an interview with Carla Caffé, who conceived the graphic project for Lanchonete da Cidade. This research was done by Guilherme Cohen, as a undergraduate project.