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meio fio design studio

meio fio design studio
meio fio design studio

This undergraduate project (by Catarina Pignato, Helena Athayde and Victoria Bezerra) proposes a design studio in Sao Paulo-Brazil, aiming to make a positive change in the way people relate to each other and to the city. Its actions involve joining brands that are willing to innovate with people seeking for new experiences and different ways to experiment the city. The studio’s offer is based on four pillars (revitalization, usability, city living and ode to the unexpected). The studio intends to conceive and execute events and actions which bring quality of life, culture, civility, among other assets, to people's everyday life.

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ESPM SP - Escola Superior de Propaganda e Marketing

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