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Undergraduate project - ISO

Undergraduate project - ISO
Undergraduate project - ISO

This undergraduate project's objective is to propose a game that approaches issues about gender and sexuality. The motivation for choosing the theme occurred by seeking empathy regarding the cause. The project aims to break taboos and help to confront opressive situations. For the project development, studies about gender and sexuality were conducted. Also, qualitative and quantitative researches, as well as marketing analyses regarding Instituto Kaplan. Lastly, the game promotes the discussion about the issue in youth education, besides raising questions, in a gentle way, at school. (Beatriz M. Lemos, Debora B. Hanaoka, Maria Vitória Monti).

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ESPM SP - Escola Superior de Propaganda e Marketing

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