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Hops and beer – the town of Spalt lies at the heart of a German hop-growing area that is not only steeped in tradition, but also home to a truly unique brewery. A 500-year-old granary in the town houses a modern museum brimming with interactive installations. The features in the museum were given a neutral design to blend in with each room and accentuate the ambience. To appeal to visitors’ perceptions, their senses are stimulated with hands-on exhibits, each of which falls into one of four display themes.