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The spatial media-based exhibition concept for the Porsche pavilion in Wolfsburg’s Autostadt enables visitors to behold the characteristic features of the marque at a single glance: evolutionary continuity, the art of engineering and the fascination of the sports cars. A swarm of 25 silver model cars at a scale of 1:3 and three original sized vehicles flows dynamically into the room and symbolically embodies the development of Porsche cars. All exhibits are embedded in a filmic space that adds a sensory dimension to the big picture.