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The redesign of the Mercedes-Benz customer centre in Sindelfingen enables visitors to experience the brand values “intelligent and emotional” as well as the design philosophy “sensual and clear” first-hand. Inviting lounges, restaurants, alluring shops and exhibit platforms convey the feel of modern luxury. Traditional materials, magically integrated digital media and an elegant light design translate the Mercedes-Benz brand values and design philosophy into an innovative architectural design.