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Place branding - São Luiz do Paraitinga

Place branding - São Luiz do Paraitinga
Place branding - São Luiz do Paraitinga

Three of our design students developed as their final undergraduate project a Visual Identity System for the city of São Luiz do Paraitinga. Having suffered from heavy rainfalls in 2010, the town was struggling to recover their touristic structure, in order to maintain its most important economic activity. Cristiano Vinciprova Machado, Felipe Guimarães Garcia and Thomás Gaze Debeus embraced this cause and designed a visual identity system that would integrate the town's branding efforts. The project was put to use in 2012.


ESPM SP - Escola Superior de Propaganda e Marketing

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