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Prizeotel is an expanding budget design hotel chain in Germany. In order to live up to the claim of being a "real" design hotel, prizeotel Management Group was able to win over the New York star designer Karim Rashid for the project, which is responsible for the entire interior design of the hotels. In addition to the logo relaunch, Format Design is developing the entire corporate look of the hotels and their communication media, which translates the vitality and dynamics of the interior into a striking graphic language with a variable set of forms and intensive colours.