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Celebrating the art of less.
- The challenge
IoT technology, product and service supplier BOE wanted us to transform a technical product into a premium lifestyle object and experience embodying the company’s philosophy of simplicity.
- The result
With a consistently bold, minimalist, two-stroke design in mind, we longed for magical thinness and longevity and created the BOE Alta. By reducing product and interface to its essence, an iconic, charismatic device was created which never goes unnoticed.