Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Branding, marketing, and packaging for a luxury-brand chocolatier retailing in New York. Scope of the project included a visual identity, basic stationery, and an extensive application in packaging [products included bags, boxes, ribbons, tissue, lining sheets, labels and wrappers]. Marketing to an exclusive market, a warm velvety purple was combined with silky gold to evoke elegance, luxury and exquisiteness. Muted gold ribbons and organza silk-screened tissue accentuated the "unwrapping" experience as the consumer journeyed from opening the package to savoring the rich, moist, sweet, luscious chocolates...