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Branding, marketing & packaging for a chocolatier

Branding, marketing & packaging for a chocolatier
Branding, marketing & packaging for a chocolatier

Branding, marketing, and packaging for a luxury-brand chocolatier retailing in New York. Scope of the project included a visual identity, basic stationery, and an extensive application in packaging [products included bags, boxes, ribbons, tissue, lining sheets, labels and wrappers]. Marketing to an exclusive market, a warm velvety purple was combined with silky gold to evoke elegance, luxury and exquisiteness. Muted gold ribbons and organza silk-screened tissue accentuated the "unwrapping" experience as the consumer journeyed from opening the package to savoring the rich, moist, sweet, luscious chocolates...

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Neeta Verma: story teller l graphic designer

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