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THE RISE OF A FEMALE-RESPONSIVE LUXURY BRAND - Vifa

THE RISE OF A FEMALE-RESPONSIVE LUXURY BRAND - Vifa

Vifa is a danish company with a long-established heritage and technical expertise in audio systems. When in 2014 Vifa decided to transform itself from a b2b producer of state-of-the-art loudspeaker units to a manufacturer of luxurious wireless speakers sold directly to customers, they encountered a fundamental branding challenge.

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