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BMW AG – Usability Vision (designing the future)

BMW AG – Usability Vision (designing the future)

Within the scope of the project “Usability Vision” we didn’t only show the potentials of Design Thinking and User Centered Design methods for new process definitions. We also developed an interaction concept for the interactive HTML5-click prototype which makes the more and more complex, internal processes of an internationally operating automotive company controllable and which can be directly reviewed in dialogue with the user. Through the concrete presentation of chances, future facilitations and added values for individual user groups we were able to communicate enthusiasm and motivation.



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