iF DESIGN TALENT AWARD 2019_01

When it comes to childcare, parents in the 21st century pursue different routines and values than earlier generations. That’s why they need new and different child care solutions: More sustainable, more flexible and – unlike most products of the past – fully compatible to today’s ways of parenting.

YOUR TASK: Develop innovative childcare product designs that merge the well-tried-and-tested with the new.

In today’s world, society has become ever more fast-paced, with less time to slow down and relax. And in the hustle and bustle of life, people have become spiritually drained and less motivated to deal with household chores. Thus, there is more attention on finding convenient household appliances to decrease time spent on chores and increase time for family, hobbies, and other interests.

YOUR TASK: Design a helpful household appliance that makes life at home more convenient. Optimize or innovate on a traditional approach. Give the user a totally new living experience.

Sharing and swapping stuff that’s only rarely used has become an increasingly popular trend. The sharing economy may be young, but it already offers plenty of opportunities to lend, rent and share stuff. You think you know the next business (or branch) that would profit from a sharing model? You’re convinced your ideas will attract even more people to existing business models in the sharing economy?

YOUR TASK:
Outline a business model, design solution or communication strategy for a sharing service, no matter whether start-up or already firmly established in the market.

It’s no surprise: the more someone goes through a situation, the more prepared and rational the reactions will be. That’s the reason why e.g. pilots exercise in a flight simulator before finally taking it to the air – routine reactions to emergency situations are best acquired in a danger-free environment. Can you come up with VR applications for different learning scenarios?

YOUR TASK:
Design a VR simulation for a potentially dangerous or stressful situation that allows people to train their emergency reactions in virtual reality.