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The iF Jury - What makes iF jurors so special?

Being part of the iF jury is like being part of an exclusive circle. Since six decades, iF invites high profile design experts from all over the world to take part in the jury session of the iF DESIGN AWARD.

We are very proud of this year’s jury that lists 67 names and is very diverse – in professional experience, origin, age and gender. The jurors come from 20 countries.


What qualifies designers for the iF jury?


“First of all, every member of the jury of course has to be a highly qualified design professional. At best the international design community should know the juror and trust him or her to make an objective, neutral judgement. So, being part of the jury, is a professional appreciation”, summarizes iF CEO Ralph Wiegmann.

“Because the iF DESIGN AWADR is international, iF jurors have to have intercultural experience and they have to know, why a washing machine for the brazilian market has to fulfill other expectations or dimensions than for example the German equivalent.” The jurors have to understand which cultural influences stand for certain design criteria. They need the ability to distinguish it.

They need a special eye for the smallest detail that makes a product an innovation and should be able to appreciate and award a future-driven design despite some weaknesses in its presentation.


„The amount of female iF jurors is growing remarkably every year!“


Apart from that, fairness in combination with respect for the work of colleagues is a major aspect. The ability for a responsible handling of each entry is a key characteristic as well.

One of our aims is to have as many female as male iF jurors – and we are sure on our way. ”This year, the female proportion is around 30 percent. That is – compared to other award juries – a very high rate, which is growing remarkably every year”, says Wiegmann.

Certainly, there are products that  male and female designers would create in an identical way. "But there are products female designers definitely would design with a different focus. This makes the gender topic so important."


How to find potential jurors?


Great jurors who understand all above mentioned aspects of jury work, accept them and take part with curiosity, fun and fairness, are actually hard to find. The jury members have to reflect the countries the entries are coming from and be a mix of young and experienced.

iF does an intensive scouting by monitoring different media, visits to companies, studios and events as well as by asking former judges for their recommendation. This is something we do right after the jury sessions and which is very important to us. They know best what great jurors have to offer and where to find them.

“Thankfully, iF has a good and international reputation for over 65 years, so the search for good jurors is not as hard as it was in the beginnings – today, there is a huge and international group of iF friends”, says Wiegmann.

Read here how we prepare for the big jury sessions.

What our jurors say

What our jurors say

Antony Chan

“It's been an amazing journey. This is a global jury working to make judgements on an international group of design entries. Being here is really seeing what the future of design is."

Founder and Creative Director | Cream / Hong Kong Interior Design Association | Hong Kong, P.R. China

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The iF Jury - What makes iF jurors so special?

Barbara Schmidt

"It is both very interesting and a great challenge at the same time. At times the difference between products is very fine, very detailed. I've learned so much from my colleagues and will leave enriched from the experience."

Chief Designer | Kahla/Thüringen Porzellan GmbH | Thüringen, Germany

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The Jury 2019:

AVALON innovation Company<br>Copenhagen, Denmark
Henrik Jeppesen

AVALON innovation Company
Copenhagen, Denmark

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SCHMIDHUBER<br>Munich, Germany
Susanne Schmidhuber

SCHMIDHUBER
Munich, Germany

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Squareone Design GmbH<br>Düsseldorf, Germany
Martin Topel

Squareone Design GmbH
Düsseldorf, Germany

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Seymourpowell<br>London, United Kingdom
Dick Powell

Seymourpowell
London, United Kingdom

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Brown&co The Brand Collective Limited<br>Surrey, United Kingdom
Dave Brown

Brown&co The Brand Collective Limited
Surrey, United Kingdom

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PRIMUS developments GmbH<br>Hamburg, Germany
Achim Nagel

PRIMUS developments GmbH
Hamburg, Germany

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BrawandRieken<br>Hamburg, Germany
Sascha Hanke

BrawandRieken
Hamburg, Germany

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Tools Design<br>Copenhagen, Denmark
Henrik Holbæk

Tools Design
Copenhagen, Denmark

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Auerberg Produkte<br>Munich, Germany
Christoph Böninger

Auerberg Produkte
Munich, Germany

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FUN FACTORY GmbH<br>Bremen, Germany
Simone Kalz

FUN FACTORY GmbH
Bremen, Germany

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ERCO GmbH<br>Lüdenscheid, Germany
Henk Kosche

ERCO GmbH
Lüdenscheid, Germany

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Sayuri Studio Inc.<br>Tokyo, Japan
Sayuri Shoji

Sayuri Studio Inc.
Tokyo, Japan

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WERK | m Produktdesign<br>Neunkirchen-Seelscheid, Germany
Alexander Müller

WERK | m Produktdesign
Neunkirchen-Seelscheid, Germany

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Brand Cooke<br>Gloucestershire, United Kingdom
Gary Cooke

Brand Cooke
Gloucestershire, United Kingdom

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The Human Unlimited<br>Taipei, Taiwan
Micky Du

The Human Unlimited
Taipei, Taiwan

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designaffairs GmbH<br>Munich, Germany
Michael Lanz

designaffairs GmbH
Munich, Germany

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Wunderman<br>Frankfurt am Main, Germany
Larissa Pohl

Wunderman
Frankfurt am Main, Germany

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Whirlpool Corporation<br>Pero (MI), Italy
Sander Brouwer

Whirlpool Corporation
Pero (MI), Italy

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RELVÃOKELLERMANN<br>München, Germany
Ana Relvão

RELVÃOKELLERMANN
München, Germany

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Behnisch Architekten Stuttgart<br>Stuttgart, Germany
Stefan Behnisch

Behnisch Architekten Stuttgart
Stuttgart, Germany

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chilli mind GmbH - Service Design<br>Kassel, Germany
Oliver Gerstheimer

chilli mind GmbH - Service Design
Kassel, Germany

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Royal Gazelle<br>Dieren, Netherlands
Mirjam van Coillie

Royal Gazelle
Dieren, Netherlands

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Cube Industrial Design<br>Watsons Bay, Australia
Paul Cohen

Cube Industrial Design
Watsons Bay, Australia

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NAVER<br>Seoul, South Korea
Seung Eon Kim

NAVER
Seoul, South Korea

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Design Partners<br>Bray, Co Wicklow, Ireland
Brian Stephens

Design Partners
Bray, Co Wicklow, Ireland

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VAUDE Sport GmbH & Co. KG<br>Tettnang, Germany
Mario Schlegel

VAUDE Sport GmbH & Co. KG
Tettnang, Germany

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Harman International Industries, Incorporated<br>Stamford, Conneticut, United States
Damian Mackiewicz

Harman International Industries, Incorporated
Stamford, Conneticut, United States

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Chris Alt<br>Hamburg, Germany
Chris Alt

Chris Alt
Hamburg, Germany

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Kolle Rebbe<br>Hamburg, Germany
Christian Doering

Kolle Rebbe
Hamburg, Germany

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Sisecam<br>Tuzla/Istanbul, Turkey
Emre Bozbeyli

Sisecam
Tuzla/Istanbul, Turkey

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at-design GbR<br>Fürth, Germany
Jan Andersson

at-design GbR
Fürth, Germany

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STUDIO INMA BERMUDEZ<br>Valencia, Spain
Inma Bermúdez

STUDIO INMA BERMUDEZ
Valencia, Spain

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wysiwyg* software design GmbH<br>Düsseldorf, Germany
Florian Breiter

wysiwyg* software design GmbH
Düsseldorf, Germany

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we+ inc.<br>Tokyo, Japan
Hokuto Ando

we+ inc.
Tokyo, Japan

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Optima-id<br>Taipei, Taiwan
Chi Mei Chang

Optima-id
Taipei, Taiwan

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Compal<br>Taipei, Taiwan
Shikuan Chen

Compal
Taipei, Taiwan

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alastaircurtiscreative<br>Southwood, United Kingdom
Alastair Curtis

alastaircurtiscreative
Southwood, United Kingdom

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NINE<br>Stockholm, Sweden
Isabelle Dahlborg Lidström

NINE
Stockholm, Sweden

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f/p design GmbH<br>Munich, Germany
Fritz Frenkler

f/p design GmbH
Munich, Germany

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BSH Hausgeräte GmbH<br>Munich, Germany
Robert Sachon

BSH Hausgeräte GmbH
Munich, Germany

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Process Brand Evolution<br>Zurich, Switzerland
Bärbel Fritz

Process Brand Evolution
Zurich, Switzerland

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nr21 DESIGN GmbH<br>Berlin, Germany
Niklas Galler

nr21 DESIGN GmbH
Berlin, Germany

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Godrej Properties<br>Mumbai, India
Anubhav Gupta

Godrej Properties
Mumbai, India

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Industrial Facility<br>London, United Kingdom
Sam Hecht

Industrial Facility
London, United Kingdom

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neri&hu design and research office<br>Shanghai, China
Rossana Hu

neri&hu design and research office
Shanghai, China

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IHRIG DESIGN GMBH<br>Büttelborn/Worf., Germany
Ronald Ihrig

IHRIG DESIGN GMBH
Büttelborn/Worf., Germany

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Canon Inc.<br>Tokyo, Japan
Manabu Inoue

Canon Inc.
Tokyo, Japan

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Timothy Jacob Jensen Studios<br>Hoejslev, Denmark
Timothy Jacob Jensen

Timothy Jacob Jensen Studios
Hoejslev, Denmark

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29CM<br>Seoul, South Korea
Seil Kim

29CM
Seoul, South Korea

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jULIA LANDSIEDL | Strategic Design & Storytelling<br>Wien, Austria
Julia Landsiedl

jULIA LANDSIEDL | Strategic Design & Storytelling
Wien, Austria

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LEPEL & LEPEL Architektur<br>Cologne, Germany
Monika Lepel

LEPEL & LEPEL Architektur
Cologne, Germany

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BOLON<br>Ulricehamn, Sweden
Petra Lundblad

BOLON
Ulricehamn, Sweden

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Service Design<br>Cologne, Germany
Birgit Mager

Service Design
Cologne, Germany

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Nokia phones<br>London, United Kingdom
Alasdair McPhail

Nokia phones
London, United Kingdom

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Alfred Kärcher GmbH<br>Winnenden, Germany
Michael Meyer

Alfred Kärcher GmbH
Winnenden, Germany

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DCA Design International<br>Warwick, United Kingdom
Nick Mival

DCA Design International
Warwick, United Kingdom

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Design 3 GmbH<br>Hamburg, Germany
Wolfgang Wagner

Design 3 GmbH
Hamburg, Germany

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DUCO<br>Curitiba, Brazil
Darragh Murphy

DUCO
Curitiba, Brazil

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VanBerlo B.V.<br>Eindhoven, Netherlands
Thomas Paulen

VanBerlo B.V.
Eindhoven, Netherlands

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Innovation Design Center of Lenovo<br>Beijing, China
Yao Yingjia

Innovation Design Center of Lenovo
Beijing, China

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Supersymetrics GmbH<br>Heerbrugg, Switzerland
Aysil Sari

Supersymetrics GmbH
Heerbrugg, Switzerland

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BMW Group Designteam,  Designworks USA<br>München, Germany
Sonja Schiefer

BMW Group Designteam, Designworks USA
München, Germany

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ABRE - Brasilian Packaging Association<br>São Paulo, Brazil
Gisela Schulzinger

ABRE - Brasilian Packaging Association
São Paulo, Brazil

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Selic Industriedesign<br>Augsburg, Germany
Mario Selic

Selic Industriedesign
Augsburg, Germany

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Daylight<br>Seoul, South Korea
Junggi Sung

Daylight
Seoul, South Korea

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Yellow Design<br>Pforzheim, Germany
Kyoko Tanaka

Yellow Design
Pforzheim, Germany

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Blanco Küchen<br>Oberderdingen, Germany
Brigitte Ziemann

Blanco Küchen
Oberderdingen, Germany

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