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Austrian Designer Prof. Herbert Lindinger created the basis for the evaluation system for today‘s iF DESIGN AWARD 45 years ago. Numerous competitions around the world have adopted these criteria until today.
It is difficult to judge good design and many criteria
must be taken into account. Thanks to the high speed of innovation, new
possibilities for optimizing design solutions are constantly emerging. All this
must result in a fair jury process. The process of the iF DESIGN AWARD accompanied by digital tools is devided into two steps: First the Online Preselection and second thel iF Final Jury. Fortunately before the pandemic iF acted with foresight by developing new digital tools for the jury process, which will support transparency for the participants and will serve them with detailed jury reports. The new app-like digital iF jury tool will enable our international jurors to ensure the high evaluation standards for which iF is known.
"Our award participants expect the best jury process from us and our juries have confirmed this repeatedly in recent years. Today, we are presenting the newly iF jury process", says iF CEO Ralph Wiegmann. "We are convinced that we have again defined the best possible standard for our participants from all over the world and all creative disciplines."
Our experienced jury members from all over the world will
evaluate each individual competition entry on the basis of the new iF scorecard. They will work online in groups
in individual award categories and view texts, photos and videos.
The scores of the Online Preselection will be used to rank the entries. The top 50% will automatically qualify for the Final Jury.
These finalists will already receive 5 points for the iF top label ranking and will be published on the iF WOLRD DESIGN GUIDE.
At the end of March the jury will once again discuss the entries that have made it into the final round, argue for and against, revise the iF scorecards and decide on the winners of the iF DESIGN AWARD.
After the iF Final Jury had decided the winners will receive 20 points for the iF top label ranking. The iF gold award winners are even rewarded with 100 points!
And this is how it works: To judge good design, many
criteria must be taken into account. The following mind map was the basis for the development of our updated criteria system.
The different criteria in the mind map have been put into in criteria: Idea, Form, Function, Differentiation and Impact.
Jurors evaluate each entry by awarding points for each of the main criteria during the Online Preselection and the Final Jury. The individual scores are added together to a result in a total score, which will then be used to decide which entry passes the Online Preselection or is awarded in the Final Jury.
The result for each entry is visualized by using the newly developed iF scorecard.
All participants will receive a detailed iF jury feedback chart for each entry. It will include the criteria scorecard with scores for the individual criteria. Winners are able to stand compared to all the other entries. The iF jury feedback chart gives the participants more in insight into the reason for the decision of the jurors and includes helpful data on trends and observations iF collected during the jury process.
With User Experience and User Interface, we have added two future-proof design disciplines, which, together with our existing seven disciplines, present a uniquely holistic view of design among international design awards. Every discipline has been updated so that each aspect and market is covered. If you have a design, we have a discipline and a category for it.