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iF DESIGN AWARD 2021: New Jury Process, New Benefits

45 years ago, the Austrian Designer Prof. Herbert Lindinger created the basis for the evaluation system for today‘s iF DESIGN AWARD 2021. Numerous competitions around the world have adopted these criteria until today.

It is difficult to judge good design and many criteria must be taken into account. Thanks to a high speed of innovation, new possibilities for optimizing design solutions are constantly emerging. All this must result in a fair jury process.

"Our award participants expect the best jury process from us, which has been repeatedly confirmed by the juries in recent years. Today we are presenting the revised iF jury process", says iF CEO Ralph Wiegmann. "We are convinced that we have again defined the best possible standard for our participants from all over the world and all creative disciplines."


New two-step jury process


Jurystep 1: Digital Preselection

Our international and experienced jury members will evaluate each individual competition entry with the help of a scorcard in the iF online jury tool, developed specifically for iF. They will work in groups in individual award categories and use texts, photos and videos for the competition entries. All jury groups work in parallel.

Once all groups have completed their work, the scorecards are evaluated by iF and a ranking of all competition entries is created. The best 50% of all entries qualifiy for the next round - the final jury in Berlin.

These finalists will already receive 5 points for the iF top label ranking and will be published on the iF WOLRD DESIGN GUIDE.


Jurystep 2: Final Jury in Berlin

The leaders of the individual online preselection jury groups meet in Berlin for the final decisions. Here they discuss the entries that have made it into the final round again, argue for and against, revise the scorecards and decide on the winners and awards of the iF DESIGN AWARD 2021.

Participants can decide whether they want to have their competition entries judged physically or digitally for this final - a fair and equal assessment is guaranteed in any case!

This also allows for a significant reduction in transport and logistics costs - a contribution to the environment.


New criteria and judging system


Making Good Design measurable: Criteria and Scores

And this is how it works: To judge good design, many criteria must be taken into account. In the following mind map we have illustrated this for you, based on the main citeria - IDEA, FORM, FUNCTION, DIFFERENTIATION, IMPACT!


Design Score: Brand New iF Scorecard

For the iF scorecard jury system, we have combined these criteria into five groups: Idea, Form, Function, Differentiation, Impact. These terms also define the criteria for the iF jury scorecard, with which all entries will be judged.

In this scorecard, the jury discussions and the exchange of arguments are finally converted into points. And the points achieved - the score - determine the award.

In future, every participant will receive a scorecard for each entry. With it you can see where the jury saw strengths and weaknesses in your design. We want to make the process as transparent as possible for you.


Detailed Jury Report for each awarded entry

Winners will receive a detailed jury report for each awarded entry. It will include the newly developed criteria scorecard with scores for the individual criteria. Winners will be able to compare their result with others to see where they stand in the field of all competitors. The jury report will give the participants more insights into the reason for the decision of the jurors and will include helpful data on trends and observations iF collected during the jury process.


The iF top label for consistently outstanding design achievements

Winners will get additional exposure in the iF WORLD DESIGN INDEX a new platform with insight on industries, regions and countries. Finalists will be published and receive points for the iF top label ranking.


More disciplines and categories

With User Experience and User Interface, we have added two future-proof design disciplines which together with our existing seven disciplines, present a uniquely holistic view of design among international design awards. Every discipline has been updated so that each aspect and market is covered. If you have a design, we have a discipline and category for it.


More eco-friendly

By only shipping 50% of the entries to Germany, the carbon footprint of the iF DESIGN AWARD will be reduced by up to 50%.


Important note: Don't miss our special offer "TWO FOR ONE" until 30 October 2020!