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Interbrand, Madrid, Spain
Borja Borrero is Chief Creative Director Western Europe and Latin America for Interbrand. He is responsible for the management and improvement of design quality and reputation standards in eight countries of the two regions. Borja is a lecturer and speaker at various universities and events. Before moving to Interbrand more than twelve years ago, Borja was in charge of several international projects, including the historic transformation of Iberia Airlines and the repositioning of the brand as well as the introduction of DIA, La Plaza and Clarel. He has a degree in Advertising and PR from the Complutense University in Madrid and a Master's in Communication Design from the Pratt Institute in New York. (December 2017)