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Ikea, Eslöv, Sweden
Wiebke Braasch has been working on developing innovative concepts and new business potential for IKEA in Älmhult in Sweden since 2016. In her position as a creative innovator, her task is to understand the needs and challenges of people around the world and to passionately convert them into forward-looking ideas. Wiebke previously worked as an in-house designer for 12 years and designed various furniture and living accessories for the IKEA product range. (December 2017)