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Michael Seum has been Vice President of Design at Grohe AG since 2015 and heads up the design team at its Düsseldorf location. The American designer previously worked for numerous well-known design studios, brands and companies including Kohler, Sterling, Procter & Gamble, Whirlpool (USA/Italy), PepsiCo Sports and Nutrition, Minimal and WiMo Labs. Micheal studied Industrial Design at the University of Illinois in Chicago. His leadership has generated design solutions that have won international awards, including the National Design Award, the Excellence in Design Award, the iF gold award and the IDEA Award. (January 2020)