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designaffairs Group China, Shanghai, China
Moritz Ludwig is vice president of designaffairs shanghai, a member of the designaffairs Group China. Since his first assignment in Asia 10 years ago, Moritz has built bridges between Asian and Western design cultures. He provides consulting services to a highly diverse range of customers from huge Global-Fortune-500 companies right on down to small, dynamic start-ups. Moritz believes that design should uncover a unique purpose and the essential meaning of the things that surround us – thereby constantly balancing culture-based expectations of functionality with a global approach to aesthetics. (December 2017)