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at Strada Worldwide, Seoul, South Korea
Bryan W.H. Lee is the founder, creative director and chairman of Strada Worldwide, an international media architecture practice. He heads Strada’s offices in Los Angeles and Korea, working on projects for clients such as BMW and Airbnb. He graduated from the State University of New York. Before founding Strada, he worked for Bearing Point, for the Samsung affiliate digital group and for d’strict New York. He has developed more than 85 strategic campaigns for multinational groups in more than 10 countries. His passion for art and technology-based entertainment underpins his work of transforming conventional entertainment in architecture and industry into user experiences defined by playful entertainment aspects. (February 2016)