Vita

Swiss national Fabian Furrer studied politics at the University of California, Berkeley. He gathered his first work experience in the PR department of the European Union in Washington, D.C., before he emigrated to China, where he built the Chinese brand for LafargeHolcim, a Fortune Global 500 corporation. After that, he worked as the Managing Director at the Swiss-Chinese Chamber of Trade and Commerce for a number of years. During the past six years, he has been promoting the international development of Dongdao, China’s leading brand consulting company. (October 2015)