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Daisuke Ishii

Sony Corporation, Tokyo, Japan

Award Participations

  • iF DESIGN AWARD 2021
  • iF DESIGN AWARD 2016


Daisuke Ishii is a creative director at Sony Corporation in Tokyo (Japan). He heads the design team responsible for AI robotics such as the ‘aibo’ entertainment robot, the VISION-S prototype vehicle and the newly announced ‘Airpeak’, a project for robotic drones. Managing designers with diverse disciplines such as industrial, UI/UX and communication designs from around the globe enables him to produce designs inclusively. With a background in industrial design and work experience in the EU design office, Ishii has designed various products such as personal video cameras, audio devices, robots and R&D vehicles, all of which have earned many international awards (January 2021)