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Designworks, A BMW Group Company, Shanghai, Germany
Sonja Schiefer is the Director of the Shanghai studio of Designworks, A BMW Group Company. As a creative orchestrator, she has been working for Designworks in leading positions and at different locations since 2001. Today, Sonja is responsible for the design vision and the day-to-day business of the Shanghai-based studio with a multidisciplinary team of 30 creative minds. With her sound background in the field of design, she has gained more than two decades of experience in the international design industry, which combines a holistic, interdisciplinary view of design with strategic know-how and industry-spanning expertise. Sonja is a driving force behind many of Designworks’ innovative projects. Earlier on in her career, she worked at Frog in Sunnyvale and Frog New York, where she began her work as a designer and most recently headed the studio in Manhattan. Sonja has won numerous international design awards and holds several design patents. (December 2020)