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Sonja Schiefer

BMW Group Designteam, Designworks USA, München, Germany

Award Participations

  • iF DESIGN AWARD 2019


Sonja Schiefer is the director of the BMW Group Designworks studio in Munich. As a creative orchestrator, she has been working for Designworks in leading positions and at different locations since 2001. Today, Sonja is responsible for the design vision and the day-to-day business of the Munich-based studio with a multidisciplinary team of 40 creative minds. With her sound background in the field of design, she has gained more than two decades of experience in the international design industry, which combines a holistic, interdisciplinary view of design with strategic know-how and industry-spanning expertise. Sonja is a driving force behind many of Designworks’ innovative projects. Earlier on in her career, she worked at Frog in Sunnyvale and Frog New York, where she began her work as a designer and most recently headed the studio in Manhattan. Sonja has won numerous international design awards and holds several design patents. (September 2018)