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VanBerlo, Luzern, Switzerland
Jan-Erik Baars is an independent consultant for design strategy and design management and an associate partner in the international design agency Van Berlo. Additionally, he is the head of the BA Program in Design Management at the Lucerne University of Applied Arts. He started his career as a designer when he joined Philips in 1990 where he designed medical equipment, as well as lighting and consumer products. Many of his products have received several awards, including the iF gold award. (September 2014)