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Jan-Erik Baars

Strategy- and Design Consulting, Luzern, Switzerland

Award Participations

  • iF DESIGN AWARD 2021
  • iF DESIGN AWARD 2015


Jan-Erik Baars is Co-owner of the consulting firm Prenew and independent consultant for design strategy and design management. He is also a member of the board of the international design agency Vetica AG. Additionally, Jan-Erik is the head of the CAS Program in Design Management at the Lucerne University of Business. He started his career as a designer when he joined Philips in 1990 where he designed medical equipment, as well as lighting and consumer products. Many of his products have received several awards, including the iF gold award. (January 2021)