Vita

Ader Chen is the Design Director at Xcellent design and products, the agency he established in Taipei in Taiwan in 2001. He gained experience in this field with the Palo Alto Design Group in San Francisco and at Flextronics International and completed his postgraduate studies at Shih Chien University in Taipei/Taiwan the same year. To support local companies, he developed the “Product VALUE Identity” system in 2004. Today, he is also an assistant lecturer at Shih Chien University and is keenly interested in everything that has to do with bicycles. (2012)