Vita

William Wu is the Vice President of the Haier Appliances Group in Quingdao, China. Previously, he was Managing Director of the Haier Innovation Design Center for ten years. He started his career at Haier as an industrial designer in 2001. During this time William gained experience in product design, design strategy, graphics and design management. From 2006, he worked a long time in North America to develop local product series and make the company grow rapidly. He developed a brand new user experience centered working flow and unique visual brand language to express global brand language. All these efforts have been instrumental in helping Haier become the world’s Nr. 1 major appliance manufacturer. (January 2021)