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Haier Innovation Design Center, Qingdao, China
Jian Wu – nowadays head of Haier innovation design center – entered the company in 2001 as industrial designer. During his career he gained experience in product design, design strategy, graphics and design management. From 2006 he worked a long time in North America to develop local product series and make the company grow fast. He developed a brand new user experience centered working flow and unique visual brand language to express global brand language. All efforts greatly supported Haier to be No.1 major appliance manufacturer globally. (March 2016)