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Arcelik A.S. Industrial Design Team, Istanbul, Turkey
Serdal Korkut Avci earned his MSc degree in Aeronautical Engineering from Istanbul Technical University in 1989. His professional career began as a mechanical CAD engineer with TV manufacturer BEKO. While taking a break from his professional career, he spent two years earning his MA in Economics in Baltimore USA. Upon his return to Istanbul, he worked as an R&D design engineer for the appliance manufacturer Arcelik A.S. in Istanbul. After various stints with other companies – among these his own design agency – he took over as head of the Arcelik Industrial Design (AID) team in 2009. As Design Director, he has been responsible for all the brands at Arcelik since June 2015. (October 2015)