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Sertac Ersayin began his career as an Industrial Designer in 1989 at Koc Group. He served as Design Director and CDO and VP at Koc Group and Kale Group between 1997 and 2015. He developed and designed numerous projects such as industrial products, exhibitions, packaging and identity designs at engineering, technology development and industrial design departments. Sertac has been the board member and the Chairman of Industrial Designers Association of Turkey and the executive board member of Design Turkey since 2005. Since 2015 he has worked in design cycle and strategy management and product developmentat his own company re/form/ist in Istanbul. (March 2018)