Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Yasushi Kusume

Electrolux AB, Stockholm, Sweden

Award Participations

  • iF communication design award 2013


Yasushi Kusume is currently Vice President of Brand Design Identity & Experience and of Competence Development for Electrolux Group Design at AB Electrolux. There he is responsible for the ongoing orchestration and creation of a design identity for the Electrolux brands. Before joining Electrolux, Yasushi Kusume was Vice President of Brand Design and Creative Direction for Philips Design at Royal Philips Electronics. In 1985 he received a bachelor of Fine Art, Craft & Product Design Major in Musashino Art University in Tokyo, Japan. (October 2012)