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Velokonzept Saade GmbH, Berlin, Germany
Ulrike Saade is the managing director of Velokonzept Saade GmbH in Berlin. Velokonzept is the leading agency in Germany focusing on bringing people and bicycles together to make public transport more environmentally friendly and human-oriented. She also works in various expert commissions and has initiated many projects related to cycling, public transport and environmental issues. Ulrike has been active in the bike industry since 1980. She started her career at FahrradBüro Crellestraße in Berlin, the first alternative bike store in Germany with a planning office and publishing company. (November 2014)