Vita

Verena Kloos has headed BMW Group’s department for contextual design and pre-development since January 2010. In her previous role as president of BMW Group subsidiary Designworks USA, she had managed numerous projects from pre-development to series production. Her new remit encompasses the early stages of the design development process across all automobile brands. She initiates context-based inspiration projects in the area of design and is in charge of the continued creative process. In addition to this, Kloos is director of the worldwide and consistent in-house communication of all brands’ design content (September 2011)