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dynaMot Kommunikation GmbH, Winterthur, Switzerland
Urs Rosenbaum (*1977) is the editor-in-chief of “Ride Business” a Swiss magazine for the bicycle industry and an editor at “Ride”, a mountain bike magazine. He was already writing for a number of different bicycle magazines while studying journalism at the Technical College in Winterthur. Prior to that, he was employed in the bicycle industry for several years. (September 2009)