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Tom Hirt

Deutsche Bahn AG, Frankfurt (Main), Germany

Award Participations

  • iF DESIGN AWARD 2021
  • iF DESIGN AWARD 2020
  • iF product design award 2012
  • iF communication design award 2009
  • iF communication design award 2008


Tom Hirt is Head of Product Management and Information Channels for Traveller Information at Deutsche Bahn AG and founded the Think Tank for Traveller Information in 2014. Tom studied product design (focusing on digital media) at the HTW Dresden/Germany. Alongside his studies, he also worked at design agencies, at architectural practices and at other companies. In 1998, he joined the digital media department of ERCO Leuchten GmbH (Lüdenscheid, Germany) as the project lead for Internet/Intranet. Two years later, he took over the post as director of digital communication and, from 2004 to 2005, he also headed ERCO’s user interface design team in the area of R&D. From 2002 to 2014, he taught interface and interaction design at the Düsseldorf University of Applied Sciences and at the Trier University of Applied Sciences. He also supervises project work, holds workshops and gives talks. (January 2021)