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INNOIZ Inc., South Korea
Soonki Hong studied in Visual Communication Design at Art Institute of Hongik University and the graduate school. After that Soonki Hong worked as a Head of Operation of New Media Business Division in FID, Ins. In 2003 he established INNOIZ. INNOIZ forecasts new technology, does consulting through researching user behaviour, and creates emotional design as the base of user experience, emotion and culture. (2008)