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Peter Schreyer

KIA Motors Deutschland GmbH, Eschborn, Germany

Award Participations

  • iF product design award 2005


Peter Schreyer (born in 1953) has a degree in Industrial Design from the Munich University of Applied Sciences. In 1979, following an internship at Audi AG's Design Center, he won a scholarship to the Royal College of Art in London. After successfully completing his studies there, he began his career with Audi Design, running the Concept Studio in 1992 and then heading up Audi Design in 1994. Peter Schreyer received the Design award for the Federal Republic of Germany in 2003 for his outstanding work in designing the Audi A4 Avant, the A3, the A2 and the VW Lupo. He has been head of Advanced Design at Volkswagen AG since 2004. (2005)