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AB Electrolux, Stockholm, Sweden
Per Börjesson (*1952) graduated from the Konstfack industrial design university in Stockholm in 1977. One year later Börjesson joined Electrolux, holding several senior positions for the Group, including brand design director for Electrolux small appliances during the development phase of several successful products. From 1983-1989 he was a consultant for Roland Lindhe Design and Creative leader for Ericsson's first brand identitiy for mobile phones and computer systems. In 1990, Börjesson returned to Electrolux Design for Electrolux Major Appliances Europe in 2004. (2006)