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adidas group, Herzogenaurach, Germany
Markus Rachals worked at Viag Intercom / O2 Germany as Group-Brandmanager from 1996 to 1999. From 2000 to 2003 he was the branch manager of the sport-sponsoring agency Zimmermann in Munich. In 2004 he started his career at the adidas AG, where he became Head of Brand Marketing in the field of Area Central. (February 2009)