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European Outdoor Group, Kur, Switzerland
Mark Held, born in northern England, is the Managing Director of the European Outdoor Group (EOG), Zug/Switzerland. The organization was formed to represent the outdoor sector on an international scale by nineteen of the world’s leading outdoor companies in 2003. In addition, Held has spearheaded the EOG Association for Conservation since 2006, an organization devoted to the protection and conservation of wilderness areas, and represents the outdoor industry in the FESI (Federation of the European Sporting Goods Industry). Held has been active in the outdoor industry since 1983 – among other things, as the head of Product Development at Berghaus and the Lowe Alpine Group. (July 2013)