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Jennifer Tsai

PROAD Identity, Taipei, Taiwan

Award Participations

  • iF product design award 2012
  • iF communication design award 2009
  • iF communication design award 2008


Jennifer Tsai has been Managing and Creative Director of Proad Identity since 1987. In keeping with the principle of the fusion of Eastern and Western culture, she has devoted herself to presenting Eastern elements in Western design and to working on international links and associations in design, such as Global Design Source, Pan European Brand Design Association and many more. She has been honoured as an “Outstanding Woman” in China and won numerous awards in brand design. (September 2011)