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Jacques Chassaing

adidas AG, Herzogenaurach, Germany


Jacques Chassaing was appointed Head of adidas Footwear Design International in 1993. He assembled a multi-cultural design team for the task and likewise brought a new design concept and philosphy to bear. As a member of the improvements committee he has played a strong part in the recent successes adidas has had with the launch of its innovative new products. Since 1998, Head of adidas Advanced Design Worldwide; with his team he designs and develops futuristic concepts intended to make adidas the leading sports industry brand. (1999)