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STAFF Leuchten Werke, Lemgo, Germany
Erich Schaaf ist General Manager at STAFF, a leading West German manufacturer of lamps an light fittings. He is also acting chairman of the supervisory board for the light fittings industry in ZVEI - West Germany's Central Confederation of Electrical Engineering Industries. He is interested in all aspects of marketing, including the wohle area of corporate design and corporate identity. Erich Schaaf is deeply committed to the idea of a responsible product culture, i.e. the systemativ development of a successful design strategy. (1990)