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Deane Richardson

Fitch RS, Washington, United States

Award Participations

  • iF product design award 1991
  • iF product design award 1990


Through consulting activities with corporations, Deane Richardson, one of the co-founders of Fitch RichardsonSmith, develops long.range product design strategies, advaced design studies and design management planning programs.

He chaired the 1985 Worldesign International Council of the Society of Industrial Design Congress in Waschington, D.C.and is currently on the Board of Directors of the ICSID. Deane is a Fellow and past board member of the Industrial Designers Society of America (IDSA) and a Trustee for the German Baden-Wurttemberg 1986 international Design Conference. He holds a degree in industrial design from Pratt Institute (New York City) and completed additional studies at the City College of New York and the University of Michigan. He is currently on the Operating Board of Fitch RS in the U. K. and Fitch RichardsonSmith in the U.S.A., with responsibilities that center on the Far East.

Personal statement on design

“Design in the 1990´s has the opportunity to challenge our minds with new design vocabularies, new design languages and new design strategies. For design is more than creating a vision, it is to act and to take responsibility and to be accountable for that responsibility. But most of all, it is to broaden our horizons of aspirations. Competitions such as the “If-Design Competition 1990” can play an important role in helping to realize these opportunities and responsibilies” (1991)