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Transa Backpacking AG, Zürich, Switzerland
Christian Weiss, has been active in the Transa Backpacking AG, an outdoor equipment pioneer in German-speaking Switzerland from day one, for 25 years – currently as head of sales and a member of the management board. Transa operates six outdoor & travel shops as well as two bike stores. Weiss has been an active outdoorsman since his school days and is something of a fetishist as far as material, equipment and innovations on the outdoor market are concerned. (September 2010)