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Bruno Sacco

Daimler-Benz AG, Italy

Award Participations

  • iF product design award 1991


Bruno Sacco (born Udine, November 12, 1933) is an Italian automobile designer who served as the head of styling at German car giant Daimler-Benz between 1975 and 1999. He is acknowledged as one of the greatest designers in automotive history.

According to Sacco himself, he was first inspired towards car design as an eighteen year old, after seeing a Raymond Loewy-styled 1950 Studebaker Commander Regal as he cycled through the streets of Tarvisio in 1951. Afterwards he could not get the car out of his head, and "knew [his] life had been decided."
After studying mechanical engineering at the Polytechnic University of Turin he attempted to seek work at the renowned Ghia and Pininfarina carrozzerie, before moving to Germany when his efforts proved unsuccessful. Daimler-Benz hired him as a stylist in 1958, and although he intended to stay only briefly, his marriage to Berliner Annemarie lbe in 1959 and the birth of their daughter Marina the following year made him reassess his plans.
Sacco rose through the corporate ranks at Daimler-Benz over the next fifteen years, becoming chief engineer in 1974, before taking over from Friedrich Geiger as head of the Daimler-Benz styling center at Sindelfingen in 1975. For the next quarter century until he retired in 1999 he was responsible for the design of every Mercedes road car, bus, and truck. Among his numerous works are the C111 concept car, three successive iterations of the S-Class luxury car (the W126, W140, and W220), the 1989 SL convertible, the C-Class compact executive car, the 1984 and 1995 versions of the E-Class sedan, the CLK and SLK sports cars, and the M-Class luxury sport utility vehicle.


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