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Robert I. Blaich

ICSID, Aspen, Colorado, United States

Award Participations

  • iF product design award 1996
  • iF product design award 1992
  • iF product design award 1991
  • iF product design award 1990


As Managing Director of Corporate Industrial Design, N. V. Philips, the Netherlands, he is responsible for all company´s broad range of consumer and professional electronic products and systems. Since joining Philips in this position in 1980, Robert I. Blaich has introduced design management as a strategic tool for integrating product design into the production and marketing process. He has re-organized his world-wide design organization to parallel the company´s approach to production rationalization for global markets. As the Chairman or member of a number of interdisciplinary task forces and committees, he also advises the company on product strategy, advertising, and design of selected facilities and exhibitions.

His professional affiliations and activities include: ICSID – International Council of Societies of Industrial Design – President. Fellow of the Industrial Designers Society of America. Fellow of the Royal Society of Arts, U.K. Member of the Dutch Kring voor Industriele Ontwerpers. Design Management Advisory Board, London Business School. Advisory Board – Design Management Institute. Member of Design Advisory Board, Carnegie Mellon University, USA. Board of Directors, International Design Education Foundation, USA. Member of Corporate Advisory Council of the Design Museum, UK. Board of Directors, Institute of Design, (llT) Illinois Institute of Technology, USA.

Personal statement on design

“There is little doubt today that design has become a major factor for competitive success. The main line of inquiry now is not “does design matter?” but “how can the design process be managed to achieve stratetic aims in the global economic and market environment of the 1990s?” (1996)