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coolmobility GmbH, Bielefeld, Germany
Axel Böse (*1968) has been the managing director in charge of Purchasing, Sales and Products at BICO Zweirad Marketing GmbH in Verl, a city in North Rhine-Westphalia, since 2006. All in all, Böse has already been active in the bicycle industry for more than 24 years: from 1994 to 2001, he built up Bicycles AG in Bielefeld, was an assistant to the Management Board at ZEG in Cologne and a Key Account Manager at Cycleurope. He is considered as an insider with excellent knowledge of the industry. (September 2010)