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Born in Turin 1928, originally a chemist, formerly a Manager at Olivetti, la Rinascente and others, now Strategic Planning Consultant he contributed to the industrial design development in Italy managing the Compasso d'Oro Award. Conferences and speeches worldwide. President of the International Council of Societies of International Design (ICSID), President of ADI, Managing editor of "Stileindustria", Chairman at ISIA, Teacher of Theories and History of Industrial Design (Polytechnic of Milan). (1998)