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P&W Design Consultants, London, United Kingdom
Adrian Whitefoord graduated with 1st Class Honours Degree from Maidstone College of Art in 1983 then proceeded to complete a Post Graduate Degree at The Royal College of Art. His agency experience includes Conran Assooates, The Partners and Lewis Moberly. He established Pemberton & Whitefoord Design Consultants (P&W) in 1987 with Simon Pemberton. Their clients include Tesco, Nestle, Starbucks, Colgate Palmolive, M&S and Seicomart (Japan). P&W was the only UK Design Consultancy commissioned to develop Brand principles and Own Brand packaging for Fresh & Easy (Tesco's first retail venture in USA) and has won 65 international design and marketing awards. (2010)