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Blank Group, Shanghai, China
Adrien Nazez is managing partner and director strategy at Blank Group. He is a business storyteller driven by the desire to shake things up and change things around him. Through his wild and vivid stories he inspires and activate hundreds of organisations to break rules and move forward. Prior to his co-executive role, Adrien was serving as brand & design strategist for Designaffairs in Shanghai. In this role, his mission was already to observe market and consumers, global and social trends, identify the needs in order to translate into strategic innovations. Recognized as innovation expert from international institutions such as Beijing Red Star Design Award, Canton Fair Design Award or Hangzhou Design Intelligence Award, Adrien helps companies to identify opportunities and shape them into viable solutions that answer business and users’ needs. He also actively participates n the Innovation lecturing programs across different institutions such as EM Lyon, ESSCA or Ecole de Design Nantes Atlantiques to raise awareness and interests on the role of innovation in the business landscape. (February 2021)